Sometimes going for the big fish in the pond isn’t exactly beneficial, due to the fact that if you collect smaller fish for a longer period of time, it will eventually match and exceed the sparse collection of big fish. Directly correlating to SEO, a concept has emerged as long-tail keywords. Focusing on longer keywords that are not so much targeted, rather than the more popular keywords that are constantly used, your website will have better chances of being ranked higher with long-tailed keywords in the long run. The search engine optimization tutorial guides you to this method, as starting out with a fresh site is difficult to immediately rank high and be successful with search engines.
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