Wearing a Rolex is one of the more pleasurable things I can think of.  I have owned mine for almost eight years now and it still looks like its new.  I wear it all the time and it takes its fair share of abuse, but when I send it in to a certified Rolex servicing center I can be sure it will coming back looking like the day I bought it.  I usually send it in about once a year to be sure its running right and that its clean and free of grime.  I think of servicing as insurance.

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